- Owner on record
- Larson Ventures LLC
- Ownership group
- Larson hotel group (3 Texas hotels)
- Brand
- Independent or not detected
- Owner since (permit date)
- Jan 1, 2019
Other hotels in this ownership group
Grouped by taxpayer number, owner name and business mailing address.
| Hotel | City | Brand | Permit since |
|---|---|---|---|
| CTV Midland | Midland | — | Apr 1, 2020 |
| Custom Touch Village | Odessa | — | Apr 1, 2017 |
New hotel owners in Texas
446 hotel tax permits have been issued in Texas so far in 2026, covering new hotels and changes of ownership. A sale usually brings a brand-required renovation, which is when furniture, flooring, HVAC and signage vendors get hired.
See recent new owners in Midland–Odessa →Live or stay here? WhoRunsWhat is an independent directory, not affiliated with Larson hotel group. For service, contact the hotel directly. Is this your property? Correct or remove it.
Questions about this hotel
Who owns the Custom Touch Village?
Its Texas hotel occupancy tax permit lists Larson Ventures LLC as the permit holder, which WhoRunsWhat groups with 2 other Texas hotels under Larson hotel group (October 2026).
When did the current owner take over the Custom Touch Village?
The current hotel tax permit dates from January 1, 2019.