Who decides
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
Where to focus
New restaurant locations, new hotel owners and manager changes are the triggers. The What's New feed lists them each month.
Vendor approval
Restaurant groups usually ask for a certificate of insurance and a W-9 before a first job. Franchisees may also have to follow the brand's approved-supplier rules.
Timing
Tied to openings and changes, not seasons.
Biggest single decisions in El Paso
Companies that control the most properties in the segment that suits this trade.
| Company | Hotels | HQ city |
|---|---|---|
| Manir hotel group | 2 | Irving |
| Rest hotel group | 2 | Atlanta |
| Apple hotel group | 1 | Richmond |
| Cni THL Ops, LLC | 1 | Irving |
| Heritage hotel group | 1 | Plano |
| Landstar hotel group | 1 | El Paso |
| Pacific Pearl Hotel MGMT - TX, LLC | 1 | La Jolla |
| SCG hotel group | 1 | Sandy Springs |
| Tiger Hotel TRS Sub LLC | 1 | Wichita |
Questions from sign companies
How do sign companies get contracts at El Paso hotels and restaurant locations?
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
How many locations could a signage company serve in El Paso?
100 hotels, 812 restaurant locations, 94 apartment communities (WhoRunsWhat data, October 2026).
When do El Paso restaurants buy signage services?
Tied to openings and changes, not seasons.