Who decides
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
Where to focus
New restaurant locations, new hotel owners and manager changes are the triggers. The What's New feed lists them each month.
Vendor approval
Restaurant groups usually ask for a certificate of insurance and a W-9 before a first job. Franchisees may also have to follow the brand's approved-supplier rules.
Timing
Tied to openings and changes, not seasons.
Biggest single decisions in Austin
Companies that control the most properties in the segment that suits this trade.
| Company | Hotels | HQ city |
|---|---|---|
| Esa hotel group | 7 | Charlotte |
| Apple Ten Hospitality Texas Services, Inc. | 4 | Houston |
| HPT TRS Ihg-2, Inc. | 4 | Newton |
| Apple hotel group | 3 | Richmond |
| G Lodging Management, LLC | 3 | Austin |
| 4415 and 4501 South Austin Hotel Property Owner LL | 2 | Dallas |
| Austin 19 Hotel LLC | 2 | Dallas |
| Austin hotel group | 2 | Wichita |
| Conaus, LLC | 2 | Dallas |
| DBG hotel group | 2 | Plano |
Questions from sign companies
How do sign companies get contracts at Austin hotels and restaurant locations?
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
How many locations could a signage company serve in Austin?
519 hotels, 2,313 restaurant locations, 2,388 apartment communities (WhoRunsWhat data, October 2026).
When do Austin restaurants buy signage services?
Tied to openings and changes, not seasons.