Who decides
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
Where to focus
New restaurant locations, new hotel owners and manager changes are the triggers. The What's New feed lists them each month.
Vendor approval
Restaurant groups usually ask for a certificate of insurance and a W-9 before a first job. Franchisees may also have to follow the brand's approved-supplier rules.
Timing
Tied to openings and changes, not seasons.
Biggest single decisions in Houston
Companies that control the most properties in the segment that suits this trade.
| Company | Hotels | HQ city |
|---|---|---|
| Spi hotel group | 11 | Dallas |
| Transitions Group Inc. | 9 | Wichita |
| Sai hotel group | 6 | Houston |
| Apple hotel group | 5 | Richmond |
| Balaji hotel group | 5 | Galveston |
| Sca hotel group | 5 | Austin |
| Clarus hotel group | 4 | Cypress |
| HPT TRS Ihg-2, Inc. | 4 | Newton |
| Omkar hotel group | 4 | Pearland |
| Semianalysis hotel group | 4 | Houston |
Questions from sign companies
How do sign companies get contracts at Houston hotels and restaurant locations?
Restaurant groups buy signage for every new opening; hotels re-sign after a sale or brand conversion; apartment communities after a management change.
How many locations could a signage company serve in Houston?
1,370 hotels, 6,578 restaurant locations, 5,775 apartment communities (WhoRunsWhat data, October 2026).
When do Houston restaurants buy signage services?
Tied to openings and changes, not seasons.